Your video file needs to be compatible with HTML5, so that you’ll be able to feature your videos without the need to use any external plugins. Have your website set up to properly embed or feature your videos on it.Make sure that your videos are optimized on your end before you upload them.When it comes to optimizing videos, there are two main approaches to take, which we will discuss in greater detail below: Now that you have an average basis of your site’s pre-optimized performance, it’s time to apply a few staple optimization methods to your video content that will further help! 10 steps to optimize your website’s videos
So if you add a video to your website, 10Web’s powerful hosting works to keep your PageSpeed score in the “fast’ range-automatically.įrom your 10Web dashboard, you can also conveniently check your PageSpeed score along with comprehensive diagnostics on what affects your site speed. All websites hosted on 10Web automatically get optimized frontend and backend speed, bumping them up to the 1% of the world’s fastest loading websites. Here’s a quick refresher on what exactly that is:ġ0Web’s powerful and automated hosting solution ensures a smooth and fast performance for your website. When it comes to Core Web Vitals, Largest Contentful Paint would be the most relevant metric to pay attention to in terms of videos. This will give you an overall idea of what exactly is slowing down your website and to figure out just how much of your media content needs optimization. PageSpeed Scoreīefore you start optimizing your videos, it’s a good idea to run a quick Google PageSpeed score check. Checking the current PageSpeed score, paying attention to Core Web Vital metrics, and of course considering your hosting are all necessary components in the bigger picture. To understand how a video is-or will, impact your website, it’s important to understand the status of your website as it stands now. Let’s dive right in! How are videos affecting your website now?
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If you’re now thinking it may be best to avoid including videos on your website, fear not! In this article, we’ll explain how to optimize videos so you can keep your website running fast, and your website visitors happy. When videos aren’t optimized and your website’s performance starts to suffer, your content will end up sending users away instead of generating more conversions.ĥ3% of visits are abandoned if a mobile site takes longer than three seconds to loadĪs this is essentially any website with a PageSpeed score of less than 90, you really can’t afford to have a video slowing down your website. These are all great reasons to add some videos to your website, right? Well, it’s important to keep in mind that the above statistics are only applicable when they are not slowing your website down. 44% of people are more likely to buy a product after watching a video about it.83% of marketers say that videos help to generate more leads.78% of businesses say that videos increase traffic.70% of businesses say that videos boost brand awareness.
A recent survey conducted by Renderforest demonstrates some important and surprising statistics: Videos can lengthen the amount of time people choose to remain on a website, lowering bounce rates and leading to potential sales. Use of videos on landing pages can even increase conversion rates by 80%. Videos deliver a lot of information in a short amount of time, which is why when presented with the option, many will choose to watch a video rather than read text. Set up autoplay, lazy loading and preloading correctly Provide different formats for multiple devices 10 steps to optimize your website’s videos.How are videos affecting your website now?.
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